What is the business problem you are addressing?
What is the Strategic Initiative you are proposing?
What are your short goals and long term objectives?
What are the initiatives you are aligning with each goal and objective?
Include a timeline for the Plan as well as resource titles.
Large Hospital with many clinics & outpatient services, very well known for high caliber specialty services. Located in an affluent suburban area with community assessment results showing high incident of cardiac and oncologic disease. This organization has lots of funding for patient engagement services, due to generous philanthropy. There is high demand for m-health solutions. Fully functioning EMR is in place with a HIMSS EMR maturity at level 7. Physicians and Patients are very demanding customers to IT and marketing and have high expectations for the latest and greatest technology. In the past getting adoption has been challenging due to the desire for each physician wanting to have the system highly customized, "their" way.© BrainMass Inc. brainmass.com October 25, 2018, 9:59 am ad1c9bdddf
The information below is not intended as a completed assignment.
A large hospital providing high caliber services must still be concerned with patient relationships. The National eHealth Collaborative (NeHC) provides ideas on how to improve the patient-provider or patient-health care facility relationship, through the use of technology. The Health Information Management Systems Society (HiMSS) is an organization focused on improved health care outcomes, through the use of technology. The problem faced by the large hospital, is connecting patients to the facility and to necessary health information and services, using mobile technology solutions. The problem is further exacerbated by physicians, who have different ideas about how mobile solutions should function or what they should look like.
The strategic initiative proposed is a mobile cardiac diagnostic application, which links patient cardiac health directly to specialists responsible for diagnosing and treating cardiac patients. The initiative is based on the demographics of patients and the high incidence of cardiac disease among the patient population served. While funding is readily available for the project, every IT initiative will have capabilities and limitations. The challenge is deciding what those limitations are and developing a solution that will bring about the most positive change. It is not expected that all physicians or patients will be completely satisfied with the application. However, it is the goal of the project, to meet some of the most pressing issues and challenges faced by the stakeholder groups.
In order to develop long term and short term objectives, a needs assessment must be conducted. The needs assessment serves important functions of understanding the extent of the problem, gathering data on the services available to the target population, and identifying gaps in service within the target population (Community Resource Exchange, 2010). Assuming the ...
This plan focuses on the needs for the specific community of stakeholders, including patients and providers of a large hospital. The plan surrounds a mobile application to be used in diagnosing and maintaining the health of cardiac patients.
Research and locate three scholarly survey instruments designed to measure relationship marketing variables
Resources: Taxonomy Template (page 2-3) Survey Instrument Taxonomy Example (pages 4-7)
And Conceptual Framework assignment (pages 8-13)
Research and locate three scholarly survey instruments designed to measure relationship marketing variables, such as customer satisfaction, referrals, service quality, and leadership, related to your Conceptual Framework assignment(pages 8-13).
Utilize the Taxonomy Template on (page 2-3)
Utilize the Taxonomy Template Example (pages 4-7) to assist you with the assignment
Create taxonomy, describing and analyzing the effectiveness of each instrument. An example of a completed taxonomy is on the student website for reference.View Full Posting Details