Search the web and share a link to a small business website that you find effective; then do the same for a website that does not work. Use bullet lists to show why one is effective and the other is not.
I looked around for you, and I found two landscape businesses that we can use to compare. Let us begin with the one that does not work.
The one site that I found that was NOT effective to me was MJ Hardscape/Landscape of Pasadena, Maryland. The APA citation for this is as follows:
AMJ Hardscape/Landscape. Found February 11, 2013:http://www.amjlandscaping.com/
The first thing that stood out for me about this web site is the use of dark and drab colors. The predominant color is a dark maroon, when in my opinion; it should have been a shade of green or something more representing of a garden. As well, their main photograph that is used to spark the interests of potential clients of a landscape (that they completed) was shot at dusk when it is far too dark to really see the workmanship that went into it. It was ...
The effective business websites are examined. The expert uses bullet lists to show why one if effective and the other is not.