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Analysis of a communications case study

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How to analyze a communications case study re "Every Word Counts: Business Communications Can Come Back to Haunt You"

- Rank issues and relevant information in order of importance
- List potential solutions and analyze
- List key communication skills and provide a critical analysis of each one
- Write a brief critical analysis using the given list of concepts

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I have provided an outline of your assignment answers. I used the template provided. You need to add the conclusion from the information provided and the introduction. This was more of a lesson on how to provide business communications as opposed to the analysis of a specific case. You might want to read up on the GM case and apply the answers to that specifically, though the instructions do not seem to indicate that.

Ranked issues and relevant information?list and rank from most to least important key communication issues.
1. Communications, especially written ones can create issues for a company and a person. This is not limited to recent memos or documents
2. People need to be careful in their written documents. Writing based on facts is important.
3. Clarify all communications and avoid using words that have legal implications or meanings.
4. Negative can be misinterpreted or misleading to those not involved including courts.
5. Be consistent so no communication can be considered "doctored" by the legal system.
6. Avoiding judgments in writing is a good idea.
7. Know the subject or discussion you are writing about.
8. Control distribution of any paperwork that is sensitive or proprietary. If your company keeps track of emails, do not discuss persons or personal information in them. And do not make notes in the margins unless it is about the facts and how you interpret them from your own knowledge ...

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The following posting provides an analysis of a communications case study.

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Effective Commincation Case Study Analysis

Select one of the following case studies:

The selected is The Katrina Kalamity, Ch. 13, which is attached in a PDF file.

-Write a case study analysis in which you evaluate the effectiveness of communication between an organization and its publics.

*Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:

*Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?

*Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?

*If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?

-Format according to APA standards & provide all references used.


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