Explore BrainMass
Share

Chiquita Brands International

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Case Questions:

1. How strong was Chiquita Bananas before the trade war began?

2. Why was Chiquita vulnerable to trade barrier?

3. What should Chiquita do now?

T. Mulligan, D.L. Spar. "Chiquita Brands International." (Harvard Business Case 9-797-015)

© BrainMass Inc. brainmass.com October 17, 2018, 3:44 am ad1c9bdddf
https://brainmass.com/economics/european-union/chiquita-brands-international-435423

Solution Preview

Hi,

Get the answer below.

Regards,
Jayant Kumar

Answer:
How strong was Chiquita Bananas before the trade war began?
Chiquita was started by Captain Lorenzo Baker; commander of the fishing boat Telegraph in the year 1980 with only 160 bunches of bananas. He first sold the bananas to the North American consumers at $2 per bunch. Based on the response he decided to carry on this business by buying bananas from Jamaica and unloading it to the port of Boston. There in Boston, Andrew Preston, an agent of Seaverns & Co. used to sell the bananas on commission. The business was profitable and due to this Baker and his partners including Preston decided to form a company calling it as Boston Fruit Company to sell the bananas throughout New England. With increasing profits and sales Boston Fruit Company merged with its competitor to form a new company United fruit company in the year 1899. During its operation the company changed its name several time to finally call it Chiquita Brands International. In the 91 years of ...

$2.19
Similar Posting

Research the types of social protest movements in Panama.

Need a little more info:

Research the types of social protest movements in Panama. Possible types of protest include environmental, feminist, peasant, labor, minority, indigenous, and religious protest, although not every nation will have experienced every type of protest in its history. Focus on examples of social protest, not social revolutions or general political history. Discuss specific examples of social protest, but it need not cover every type of protest in panama.

1.What were the motivations or reasons given for protest? Are they linked to economic conditions?

2.Often times, religious groups play a role in addressing social and economic problems. How have they been involved in panama?

I found info on social secutiry protest, but not much addressing the questions. Could you add references to where the extra info comes from, so I can view that?

View Full Posting Details