Purchase Solution

Chiquita Brands International

Not what you're looking for?

Ask Custom Question

Case Questions:

1. How strong was Chiquita Bananas before the trade war began?

2. Why was Chiquita vulnerable to trade barrier?

3. What should Chiquita do now?

T. Mulligan, D.L. Spar. "Chiquita Brands International." (Harvard Business Case 9-797-015)

Purchase this Solution
Solution Preview

Hi,

Get the answer below.

Regards,
Jayant Kumar

Answer:
How strong was Chiquita Bananas before the trade war began?
Chiquita was started by Captain Lorenzo Baker; commander of the fishing boat Telegraph in the year 1980 with only 160 bunches of bananas. He first sold the bananas to the North American consumers at $2 per bunch. Based on the response he decided to carry on this business by buying bananas from Jamaica and unloading it to the port of Boston. There in Boston, Andrew Preston, an agent of Seaverns & Co. used to sell the bananas on commission. The business was profitable and due to this Baker and his partners including Preston decided to form a company calling it as Boston Fruit Company to sell the bananas throughout New England. With increasing profits and sales Boston Fruit Company merged with its competitor to form a new company United fruit company in the year 1899. During its operation the company changed its name several time to finally call it Chiquita Brands International. In the 91 years of ...

Solution provided by:
Jayant Kumar, MBA
Education
  • MBA, Indian Institute of Finance
  • Bsc, Madras University
Recent Feedback
  • "I've posted a similar question for another course. It's post 657940, and it's a practice problem that I'd like to use for the final exam. Your help will be greatly appreciated. "
  • "thank you!"
  • "Thank you again Jayant. You are super fast. "
  • "Thank you Jayant. You are appreciated. "
  • "Again, thank you Jayant. You are wonderful. "
Purchase this Solution
Free BrainMass Quizzes
Basics of Economics

Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.

Pricing Strategies

Discussion about various pricing techniques of profit-seeking firms.

Elementary Microeconomics

This quiz reviews the basic concept of supply and demand analysis.

Economics, Basic Concepts, Demand-Supply-Equilibrium

The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.

Economic Issues and Concepts

This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.

View More Free Quizzes
Related BrainMass Solutions

  • Exit strategies for Chiquita Banana

    Chiquita Banana will not get back anything. On the other hand, if Chiquita Banana shuts down the operations, it has to sell off its assets and sending back fund will be a problem and Chiquita Banana will have to take help of black marketers.

  • Global business event: Chiquita

    120874 Chiquita Banana Case Illustrating the following: a.

  • Heineken International

    Third, Heineken International should focus on niche brands and expand the number of niche brands in the international market. This also means launching a large number of local brands.

  • Private Label Brands vs Public

    The international marketplace appears to fair better with a variety or mix for consumers to choose from. This includes a range of luxury, high priced, International Brands in contrast to lower priced, generic, or private label brands.

  • brand names and product categories

    They own Philip Morris International and Philip Morris USA. The International division produces seven of the top 20 best-selling global cigarette brands.

  • Nestle and Unilever International Marketing Strategies

    This strategy has been used to build strong international brands such as Dove, Rexona, and Lux. Unilever and Nestle's strategy differs because Nestle's focused on local adaptation.

  • Three ways a firm can adapt a product

    For example: Americans are more likely to buy specific brands which are not an "umbrella brand" of well known products.

  • advertising

    103542 International Advertising Standardization "Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that's right somewhere but wrong elsewhere."

  • PepsiCo:Strategy, International Market, Fast Food Spin Off

    Pepsi should focus on South America for its' brands - in Brazil in particular the World Cup and Olympics will be bringing international flavor to the country, plus there is a large growing middle class and increasing prosperity.

View More Related Solutions