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case study on Rakuten from Harvard Business School

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Please find the case study on Rakuten from Harvard Business School and answer the following questions.

Q1: Who are Rakuten's customers and how do they pay?

Q2: How does Rakuten provide a unified shopping experience? How do they keep things separate?

Q3: What methods does Rakuten use to make it easy for a small or medium size business to use its shopping platform?

Q4: How has Rakuten extended it services beyond desktop shoppers?

Q5: How should Rakuten evaluate new categories to enter?

Q6: What are methods that Rakuten is using to raise its visibility and brand? Do they make sense?

Q7: Why is the profile of Japanese leading online firms (see Exhibits 2 & 3) so different from the U.S.?

Q8: How do the lessons discussed in the reading by Ellison and Ellison translate into the Japanese setting?

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Explicate a case study on Rakuten from Harvard Business School.

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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