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Brand Strategy Analysis

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Brand Strategy Analysis

Please help me so I can write an essay analyzing brand strategy.

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Please write a 2-page essay analyzing the brand strategy that you can easily experience. Take pictures. What is your experience like? How does this brand incorporate the five senses? How is this brand smashable? Suggest a strategy that could make this brand even stronger.

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Please write a 2-page essay analyzing the brand strategy that you can easily experience. Take pictures. What is your experience like? How does this brand incorporate the five senses? How is this brand smashable? Suggest a strategy that could make this brand even stronger.

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For the purpose of this assignment, I will chose BMW, the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive and possess. That's why, it is truly known as the "Ultimate driving Machine".

BMW has been able to lived on to its brand's promise due to three major factors: consistency, patience and a simple, upbeat message. It has been beating the drum for the last many years that BMW offers customers the ultimate driving machine. BMW is very, very consistent in providing the product line that echoes what the brand is all about. It's high quality and products with superior engineering quality and performance has overshadowed other manufacturers in its category.

BMW has never compromised on its product quality and engineering superiority and has delivered the promise that people have expected from this brand: Power, Performance and Luxury.

Reference: http://www.forbes.com/global/2002/0722/024.html

BMW's business strategy has been perfectly alligned to its overall brand strategy, and that's what makes them so successful. BMW has always designed and built cars with much greater responsiveness to a driver's actions, ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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