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1. Does advertising define our culture?
2. Advertisers sometimes use stereotypes or trigger people's prejudices to make their points quickly. How should audience members respond to advertising that offends them or includes images or ideas they find to be inappropriate?
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Does advertising define our culture?
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1. Does advertising define our culture?
Yes, advertising does define in our culture. In today's competitive and customer centric business environment, global companies who advertise their products in numerous countries around the world customize their advertisement campaigns as per the tastes and preferences of local consumers. Their campaigns in different countries for similar products are different and heavily affected by local culture, tastes, preferences and customs.
In as much as "the new global" culture owes its existence to powerful media empires and transnational companies promoting a culture of consumption that announces the arrival of the era of "boundarylessness," advertising can be read as a global cultural signifier. Global culture seen through advertising signals a desire for the ...
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