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1. Does advertising define our culture?

2. Advertisers sometimes use stereotypes or trigger people's prejudices to make their points quickly. How should audience members respond to advertising that offends them or includes images or ideas they find to be inappropriate?

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1. Does advertising define our culture?

Yes, advertising does define in our culture. In today's competitive and customer centric business environment, global companies who advertise their products in numerous countries around the world customize their advertisement campaigns as per the tastes and preferences of local consumers. Their campaigns in different countries for similar products are different and heavily affected by local culture, tastes, preferences and customs.

In as much as "the new global" culture owes its existence to powerful media empires and transnational companies promoting a culture of consumption that announces the arrival of the era of "boundarylessness," advertising can be read as a global cultural signifier. Global culture seen through advertising signals a desire for the ...

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Does advertising define our culture?

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Regression Model with Advertising Expenditures and Price Index

Laura wanted to build a multiple regression model based on advertising expenditures and coffee times price index. Based on the selection of all normal values she obtained the following:

1) Multiple R = 0.738

2) R-square = 0.546
By using lagged values she came up with the following:

3) Multiple R = 0.755

4) R-square = 0.570

Explain the differences in using these different models. How could CoffeeTime further optimize this model and explain?

Tourism is one consideration for CoffeeTime's future. A survey of 1,233 visitors to Mumbai last year revealed that 110 visited a small cafe during their visit. Laura claims that 10% of tourists will include a visit to a cafe. Use a 0.05 significance level to test her claim. Would it be wise for her to use that claim in trying to convince management to increase their advertising spending to travel agents? Explain.

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