Recall extensive change you have witnessed recently inside your company or a company you are familiar with. Has it been successful? Characterize why it won or failed. Try to generalize your observations so they can serve as a guideline for similar cases.© BrainMass Inc. brainmass.com October 17, 2018, 2:06 am ad1c9bdddf
Organizational dynamics, change, and stress management
First, let's looks at what "organizational change" is: "Significant organizational change occurs, for example, when an organization changes its overall strategy for success, adds or removes a major section or practice, and/or wants to change the very nature by which it operates. It also occurs when an organization evolves through various life cycles, just like people must successfully evolve through life cycles" (McNamara, 2010).
Change does not happen easily but leaders can facilitate change and help their organizations adapt to threats and new opportunities. Usually, it involves a strategy to accomplish some sort of identified goal. There needs to be a driving force behind organizational change and this may take various forms including but not limited to globalization, technology, competition, changing markets, other threats, or more opportunities.
Case in Focus: Yellow Freight System (fundinguniverse.com, 2010)
Yellow Freight System (YFS) was founded as a small regional, freight-hauling company and grew into a global enterprise with more than 300 terminals and 14 million shipments a year. But, by 1996, Yellow was struggling. It had suffered the worst year in the company's history, with $30million in losses, major layoffs, and a teamsters strike. Bill Zollars left his job at Ryder and signed on as CEO with a mandate to revive the company's image in the long-haul transportation business and to transform Yellow into a company that is completely different today. Today, Yellow is still in the business of hauling big, heavy freight, but drastic changes were ...
The solution discusse organizational change and how it can be a good thing for an organization. In particular, it looks at a company - Yellow Freight System and how an organizational change in their company proved to be a success. It concludes with guidelines on how to overcome change in an organization when met with resistance.
Resistance to change is an irrational response
Urgent help is needed. I need some ideas to get me started on each question.
1. Resistance to change is an irrational response." Discuss.
2. Identify sources of stress for middle-level executives in a large traditional company struggling to improve organizational performance.
3. Had you been CEO of this company, detail the strategies you would have adopted?
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