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Marketers extend a products Lifespan

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What are some ways marketers could extend a product's "lifespan," by promoting a different use or purpose for the product. Give at least one example of a product that has successfully been adapted, repackaged, or otherwise changed to extend that product's life cycle.

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What are some ways marketers could extend a product's "lifespan," by promoting a different use or purpose for the product. Give at least one example of a product that has successfully been adapted, repackaged, or otherwise changed to extend that product's life cycle.

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What are some ways marketers could extend a product's "lifespan," by promoting a different use or purpose for the product?

Marketers must always remain current in trending. When a product is not being marketed properly the product will demise. How many times have you gone into the market and saw an old box of a certain type cookie and you say to yourself "I didn't even know this product was still being made?" When the product is not promoted to remain current the product sales and market share decreases. Yes, that box of cookies was on the shelf, but right next to it is most likely three rows of Oreos, a product that has experienced a successful lifespan. Most recently the brand introduced "double ...

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Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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