Growth Stage Strategies and Activities
Not what you're looking for?
Comment on the "Practical Do's for Growth Stage." Suggest additional advice and share your experience with the class. Focus on products within their Growth stage. Please give examples.
Practical 'Do's' for Growth Stage
1. Sustain and protect your drivers for growth (i.e. technology/IP, logistics, operation resources, ecosystem)
2. Forward-think and focus on developing large opportunities/markets/segments
3. Avoid Price competition; sell on values, features, benefits
4. Improve offering's performance and services, reduce total cost of ownership for customers
5. Build a Customer Relationship Management system (CRM) to feed into your Sales Lead Management (SLM) system
6. Stage your growth systematically (updates, upgrades, replacements) and don't hesitate to cannibalize your early successes; do it before competition does it to you on your worst timing...
7. Keep evolving your ecosystem's footprint and marketing mix strategies
Purchase this Solution
Solution Summary
This solution comments on the "Practical Do's for Growth Stage", gives additional advice and provides examples of products in their growth stage. APA formatted references are included.
Solution Preview
The growth stage is a period of rapid revenue growth, as more customers become aware of the product and its benefits and greater market segments are targeted. A current example is the tablet market, in which Apple introduced the iPad in January of 2010, and three years later there are a wealth of competitors on the market, some touting the benefits of playing games, others reading books, watching movies, working on the run, or as ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.