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Which stage of the product lifecycle are each of the following products? What impact does life cycle have on market strategies?

Which stage of the product lifecycle are each of the following products? Please provide justification that supports your answer.

? 8 cylinder automobile engines
? Hybrid automobiles
? Ball point pens
? Cellular phones
? Laser surgery
? Digital photography

What impact does life cycle have on market strategies?

Solution Preview

1. 8-cylinder automobile engines are in the decline stage. They have been on the market for many decades, and experienced a peak in the 70's. The volume of sales has dropped off as fuel becomes more expensive and alternatives, like more powerful v6, become available.

2. Hybrid automobiles are in their introduction stage. They have not yet reached growth as they are still economically inefficient (the consumer pays more in the tag price than they would save in gas costs) and are being refined as to find a more broad appeal.

3. Ball-point pens are in the maturity stage. They have wide acceptance and ...

Solution Summary

The 409 word solution clearly explains the life cycle of various products, and also includes a link to a related subject paper.

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