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Pricing of handheld minicomputers

What are the four p's (marketing mix) that would be successful for marketing handheld minicomputers to your executives?

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What are the four p's (marketing mix) that would be successful marketing handheld minicomputers to you executives?

The marketing mix approach to marketing is one model of creating and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained.
(www.en.wikipedia.org)

The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement).
Product: Defines the characteristics of your product or service that meets the needs of your customers.
Price: Decide on a pricing strategy - do not let it just happen! It means deciding the price which consumer has to pay including discount structure.
Promotion: This includes all the weapons in the ...

Solution Summary

The four p's (marketing mix) that would be successful for marketing handheld minicomputers to your executives are discussed.

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