It's New Year's day, 2010. You just had a great New Year's Eve celebration. You have finished analyzing the performance of Handheld in a great report that you turned in a few days early to Sally Smothers. Now you are ready to charge ahead into the future.
As you turn on the TV and try to open your eyes, you notice something strange. The TV commentator is saying something about New Year's Day, 2006. You are now wide awake and listen more carefully. Yes, she said 2006. But that can't be. You look around and everything looks different. Yes, it's true, it's New Year's day, 2006. Time has rewound - a Time Warp, like the guy in the movie It's Groundhog Day.
You realize that you get to make the decisions for Handheld starting with 2006. Perhaps you can do better than Joe Schmoe.
You decide to determine the prices and R&D allocations and whether to discontinue any products over the next four years: 2006 - 2009. At the beginning of each year, you will determine your pricing, your R&D allocations, and if you want to discontinue any products. You make your decisions and time advances to the end of that year. You look at the results and see what happened. You keep track of your decisions and make notes about your reasoning and analysis of the data. You collect and keep the data for later analysis.
You run the Marketing of Handheld through the end of 2009. It is now 12/31/2009, New Year's Eve. What is your total Score? Did you do better than Joe Schmoe?
You decide to organize your notes about your decisions, your analysis, and your reasoning into a report, which you think will help you move ahead into 2010 (Finally, you get to move ahead into 2010 - weren't you at this point in time once before?)
Run the PDA simulation with your strategy, making decisions year by year for prices and R&D allocations. Write a report that shows your decisions and the results. Discuss why you did better or worse than Joe Schmoe.
SLP 2 Expectations: As you run the simulation keep track of your decisions and keep track of the results - both financial and marketing. You can copy and paste the results into Excel or into a Word document. You can also record the information that you get from the Advisor who discusses the market and compares Handheld products to the competition. Make note of the Final Total Score. The report should be thorough and complete. You should include your Final Total Score, some tables and/or graphs showing some of the results. Be sure to explain the differences clearly and using good logic. Remember that the key here is ANALYSIS. Include a page of references if you use any. The paper should be four to six pages.
Time Line Summary:
2009: 12/15 hired. 12/30 turned in first report to Sally a few days early. 12/31 - celebrated
Time Warp begins: 1/1/2010 WARPS INTO 1/1/2006
You freak out, then realize you have to make decisions for 2006 - 2009.
1/2/2006 input decisions for 2006
1/2/2007 input decisions for 2007
1/2/2008 input decisions for 2008
1/2/2009 input decisions for 2009
12/31/2009 you have gone through all four years, and you write your report to summarize how you did. You are hoping that you will wake up tomorrow and it will be 2010.
Year by year decisions and analysis has been included in the solution. A total of 1029 words and two references is provided.