Explore BrainMass

Transition from Growth to Mature Phase

We are all consumers of various products and try to be smart buyers, which sometimes implies waiting for bargains. What changes have you observed over the marketing mix strategies for your favorable/targeted products while they transition from Growth phase to Mature phase? Share your examples and discuss them

© BrainMass Inc. brainmass.com August 15, 2018, 10:27 am ad1c9bdddf

Solution Preview

A very interesting transition recently occurred with the MacBook Pro with Retina display and the 13-inch MacBook Air. Both products have been in the growth phase, but are now transitioning to the mature phase as technology changes. Apple is managing these products to continue sales by dropping the price $300 and adding a larger processor. Thus, Apple has changed both the product and price as a way to gain sales. ...

Solution Summary

This solution discusses changes of favorite products as they transition from growth to mature phase. Includes APA formatted references.