New Product Mistakes of Sony and Coke such as the launching of New Coke and Betamax. The reasons for these failed product launces are discussed and the general outline for how to launch a new product is provided.
New Product Mistakes of Sony and Coke
By Gyneth McAllister ASB,BS, MBA
The first step in developing a new product is the establishment of need which is found through conducting market research. Mail-in Surveys, Interviews and Focus groups are some of the methodologies used to establish the need for a product and the form the product should take in order to best meet market needs.
Once it has been established that there is a need for a product, the market needs to be examined through the development of a SWOT Analysis. This will be conducted while the product is being designed and engineered ...
New Product Mistakes of Sony and Coke such as the launching of New Coke and Betamax.