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Cola Wars: Coca-Cola vs. Pepsi

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Discuss Coke and Pepsi`s current situation.

Discuss how Coke has been a leader in the cola wars and Pepsi a follower.

Discuss the direction of the cola industry in the 21 century.

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Solution Summary

The solution discusses Coca-Cola and Pepsi's current situation.

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Cola Wars: Coca-Cola vs. PepsiCo
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Sep 28, 2005 ... Intense competition between Pepsi and Coca-Cola has ... TABLE 3.1 Coke and Pepsi Shares of Total Soft-Drink Market, ... Market Lead. Coke. Better than 2 to 1 ...... other product has been so widely used and so deeply entrenched in .... Discuss. 10. Do you think Coca-Cola is still a growth company? ...

1: Current Situation

Soft drink sales have peaked, the market is thought to be mature, meaning low growth rate in the 3% range. People are turning toward health drinks and water. Pepsi is ...

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