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Identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions.
Examine the importance of demographics and physical infrastructure.
Analyze the influence of global economic interdependence and the effect of trade practices and agreements. Analyze the influence of cultural differences.
Examine the importance of social responsibility and ethics versus legal obligations.
Analyze the effect of political systems and the influence of international relations.
Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.
Explain the effect of technology.
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Solution Summary
A good and current example is the Haitian earthquake relief efforts which were hindered because of poor roads and a demolished port and international airport.
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AN excellent way to examine the importance of demographics and phyical infrastucture is by using a country example. A good and current example is the Haitian earthquake relief efforts which were hindered because of poor roads and a demolished port and international airport. This was clearly a failier in infrastructure. The component of demographics is importatn in the distribution of residents in either urban or rural areas. If the bulk of the population is concentrated in rural areas, the delivery logistics are more complex and time consuming. I China this is a huge factor. The problem of unofficial addresses is an an issue in all emerging nations, because there is no formal address associated with the citizens, or they 'float' between addresses of relatives. P.O. boxes are used across India for this ...
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