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    The SWOT analysis of a wellness center

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    Conduct an internal and external environmental analysis for your proposed business.
    Create a SWOT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
    • External forces and trends considerations:
    o Legal and regulatory
    o Global
    o Economic
    o Technological
    o Innovation
    o Social
    o Environmental
    o Competitive analysis
    • Internal forces and trends considerations:
    o Strategy
    o Structures
    o Processes and systems
    o Resources
    o Goals
    o Strategic capabilities
    o Culture
    o Technologies
    o Innovations
    o Intellectual property
    o Leadership
    Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
    • Include economic as well as legal and regulatory forces and trends.
    • Critique how well the organization adapts to change.
    • Analyze the supply chain operations of the organization.
    • Identify issues and/or opportunities:

    o Identify the major issues and/or opportunities that the company faces based on your analysis above.
    o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
    o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

    Business overview:
    Jefferson Health & Wellness is an intended chiropractic and massage clinic specializing in injury treatment and therapeutic application to promote health and wellness in the people we treat and the community we live in. Customers of this business are those seeking comprehensive treatment for injuries resulting from auto, work, sports, and overuse/repetitive stress injuries, as well those seeking wellness treatment for moderate pain caused by occupational, recreational, and personal stressors. What differentiates this business from other wellness clinics in the area is our superior customer focus, prime location, and certified, knowledgeable, and experienced staff who strive to put customer needs first while staying current and compliant with the ever changing healthcare standards and regulations.
    For Jefferson Health & Wellness, the vision is clear, to become the leading source for injury treatment and wellness care in the South Kitsap area.

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    Solution Summary

    The paper does a competitive analysis of the Kitsap Wellness Center at south Kitsap. The strengths, weaknesses, opportunities and strengths of the center are analysed. The article also looks at the importance and the probability of the factors involved.