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Strategic direction for a health and wellness clinic

Consider a health and wellness clinic as the business. Prepare a paper in which you explain the importance of determining your strategic direction.

Determine what I can offer a health and wellness center products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

Create a vision for this organization that clearly demonstrates your vision on what you want your business to become in the future.

Define your guiding principles or values for selected business considering the topic of culture, social responsibility, and ethics.

Explain the importance of mission, value statements in determining strategic direction.

Be sure to properly cite your references. In a second research I need to conduct an internal and external environmental analysis for a health and wellness center. Use the information obtained from the internal and external analysis. Create a SWOTT table summarizing your findings. Your environmental analysis should take into account the following factors. For each factor, identify the primary strength, weakness, opportunity, threat, and trend to include in your table.

A. External forces and trends consideration
1. legal and regulatory
2. global
3. economic
4. technological
5. innovation
6. social
7. environmental
8. competitive analysis

B. Internal forces and trend considerations
1. strategy
2. structures
3. process and systems
4. resources
5. goals
6. strategic capabilities
7. culture
8. technologies
9. innovations
10. intellectual property
11. leadership

Prepare a synopsis in which you analyze at least 7 of the forces and trends from the above list. The list must include economic and regulatory forces and trends. Your synopsis should identify major decisions and recommendations for the health and wellness center force and trend, which may be needed for the business.

Solution Preview

Mission Statement:

The mission of XYZ Wellness Center is to offer world class wellness services using alternate therapies and holistic treatments from all over the world in a relaxed and clean atmosphere with the help of highly trained, educated and experienced staff.

We will differentiate our products and services from other health and wellness centers by offering alternate therapies and holistic treatments from all over the world, such as Chinese acupuncture, India's Yoga and Ayurveda, South Korea's Spiral Therapy and many more alternative therapies for the physical and mental health of our esteemed clients. Our USP will be that we will be offering these services via an extremely qualified, experienced pool of staff recruited from the countries of origin of such wellness and health treatments.

Create a vision for this organization that clearly demonstrates your vision on what you want your business to become in the future.

The vision of XYZ wellness center is to become nationwide and global leader and pioneer in the wellness industry by setting unparalleled examples in terms of professionalism, customer service, quality and effectiveness of our services on the physical and mental well being our customers.

SWOTT Analysis:

Strengths:

1) Comprehensive range of wellness services using alternative therapies and holistic treatments from all over the world.

2) Highly qualified, trained and experienced staff recruited from country of origin of such services and hence, first hand knowledge and experience of such treatments being provided to customers.

3) World class ...

Solution Summary

Consider a health and wellness clinic as the business. Prepare a paper in which you explain the importance of determining your strategic direction.

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