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Targeted Recruitment Strategy for Military

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Many organizations adopt a targeted recruitment strategy. As an example, Home Depot has targeted workers age 50 and above in its recruitment efforts. This includes advertising specifically in media outlets frequented by older individuals. Other organizations target recruitment messages at women, minorities, or those with certain desired skills.

I can't remember noticing television and/or magazine ads for our military branches? Do you believe that certain branches are targeting certain individuals?

How can I determine if this targeted recruitment strategy is fair?

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Solution Summary

This solution discusses targeted recruitment strategy as used by our military branches, and whether this practice is fair. Examples and APA references are given.

Solution Preview

Yes, the military definitely targets certain individuals, depending on its needs. Look at this advertisement for the Marines: http://www.nytimes.com/slideshow/2008/04/04/business/20080404_RECRUIT_Slideshow_9.html
This advertisement focuses on a black woman. This is a way to help women picture themselves as marines. Another advertisement ...

Solution provided by:
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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