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    Strategy Changes: Proactive or Reactive?

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    If a company's strategy changes over time, does that mean strategy is reactive rather than proactive? Use real-world examples to explain and defend your position. And reference.

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    https://brainmass.com/business/strategy-and-business-analysis/strategy-changes-proactive-reactive-563026

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    A company's strategy will change over time, as a result of the market. Does this mean that the strategy is reactive rather than proactive? Not entirely. Consider Porter's Five Forces, and the need for organizations to strategically analyze the threats of new entrants and substitutes, the bargaining power of suppliers and customers, and their impact on competitive rivalry within an industry. These are important components that must be continually reviewed. It would be ignorant for an organization to develop ...

    Solution Summary

    This detailed solution, complete with APA formatted references, discusses if a company's strategy changes over time, does this mean strategy is reactive rather than proactive? It offers examples to substantiate point of view.

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