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Southwest Airlines Company

Discuss:
1) summary of current status of Southwest Airlines Company
2) current business policy implications that are affecting Southwest Airlines Company
3) future policy changes that might affect this company

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1. Current status
Southwest Airlines Co is an airline that provides scheduled air transportation in the United States. As of December 31, 2010, the Company had 548 Boeing 737 aircraft serving 69 cities in 35 states throughout the United States. The Company provides point-to-point, rather than hub-and-spoke, service. During the year ended December 31, 2010, approximately 73% of the Company's Customers flew non-stop, and the Company's average aircraft trip stage length was 648 miles with an average duration of approximately 1.8 hours. As of December 31, 2010, the Company served 460 non-stop city pairs. On September 26, 2010, the Company entered into a merger agreement providing for the Company's acquisition of AirTran Holdings, Inc. (which is their small rival). In November 2010, the Company terminated its ...

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