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Qualitative study - best way to get participants involved

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In a qualitative study, what would be the best way to get participants involved in the study (i.e. online surveys, focus group, etc.) as a way to build on previous studies and still add something new to the field?

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Solution Summary

The best ways to get participants involved in qualitative study is examined.

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Using incentives is the best way. Companies that do surveys and such, offer games and prizes. Companies offer free products. Appealing to a knowledge that only the participant might have is good as well.

I work for a company that must survey and send out requests for ...

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