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Internal Opportunities and Threats - Apple

Are the below items correct representation of internal strengths and weaknesses of Apple computer company? Explain why these factors are strengths or weaknesses and name sources.

Strengths
iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform.
Revamping desktop and notebook lines
Low debt?more maneuverable
Developing own software and hardware
Good brand loyalty

Weaknesses
Dependency on new product launches
Weak relationship with Intel and Microsoft
Weak presence in markets other than education and publishing
Declining R&D
Low returns on investment

Solution Preview

Strengths

iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform.

Apple used its challenging iPod products and techie fashion in order to make iTunes an important revenue source for the company. In this way the company could be able to get a market share in the online music market by using the iPod interfaces that supports the Windows platforms. With its customizable iTunes digital jukebox software, the firm also provided an alternative to illegal file sharing.

Revamping desktop and notebook lines

Apple updated its iMac desktop family with powerful configurations and better displays and redesigned its notebook products by manufacturing them with desktop CPUs. This is an important strength for its product lines.

Low debt?more maneuverable
Apple Co. is financially almost debt free meaning that the firm is not leveraged and it is less risky to creditors. For these reasons ...

Solution Summary

544 words explain why given factors are strengths or weaknesses to Apple.

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