Google's strategy
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Solution Summary
This discusses the concept of strategy with the help of taking the case study of Google
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Google is one of the most successful new dot com companies presently. According to Saul Hansell, of the New York Times; Google is "... one of the biggest advertising vehicles the world has ever seen. Google is a public and profitable company focused on search services. Named for the mathematical term "googol," Google operates web sites at many international domains, with the most trafficked being www.google.com. Google is widely recognized as the "world's best search engine" because it is fast, accurate and easy to use. The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."
(http://www.google.com/corporate/index.html)
Harvard Business School's Michael Porter developed a framework of ...
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