Google's Strategy and Long Term Objectives
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What are Google's recommended strategy and long term objectives?
Explain why you chose the strategy, and discuss how much the strategy will cost to implement and how much new revenue your strategy will create.
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Solution Summary
This posting gives you a step-by-step explanation of Google's strategy and long term objectives. The response also contains the sources used.
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Step 1
Google's recommended strategy is differentiation. I have selected this strategy because Google has been using unique capabilities that make its products competitive (a). Google has been differentiating itself through the uniqueness of its services/products, innovation, and variety of offerings. Examples of services/products are Google Search, Google Fiber, and Google Glass. The long term objective of Google is to assume leadership position in information technology industry, and in the global information ...
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