Evaluate a survey on customer preferences in breakfast cereal
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My team has been asked to conduct a survey on customer preferences in breakfast cereal. For this survey, evaluate the various methods you might use to identify and use concepts and variables. Also explain how you will assess validity of measure for the given scenario.
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Solution Summary
This solution provides guidance for a team that wishes to conduct a survey on customer preferences in breakfast cereal.
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A Survey on Customer Preferences in Breakfast Cereal
The following are the appropriate steps to follow while conducting customers' preference where breakfast cereal is concerned. Researchers are expected to have a general idea of who they should interview, what type of information they should measure, the method that they will use to collect data, how they can measure the satisfaction level, and how they can use the consumers' survey to make great effects.
When determining what to measure with regards to customer preferences in breakfast cereals, researchers are expected to ask respondents about their view on cereals produced by a large variety of companies. This helps determine the companies that produce better cereals that satisfy their consumers and then several adjustments can be made to improve on the quality of cereals. Questions such as: 'What are your general satisfactions with a certain company's product?'; 'Are you impressed with the flavor of their products ...
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