Customer Power: Help or Hurt a Business
Not what you're looking for?
The Web contains numerous examples of customer power. Customers are using YouTube, MySpace, blogs, and a number of other Web tools to slam or praise companies. You believe that the most influential person in a business is the customer. How could customers hurt or help a business? Should employees agree that customers are the most important part of a business. Is the customer always right?
Purchase this Solution
Solution Summary
This solution explains if the customer is always right, or if there are exceptions to this business standard. A detailed discussion is provided. 1 reference included.
Solution Preview
Customers can help or hurt a business in several ways. News travels fast online - especially bad news. We have social media sites like Facebook and Twitter, which allow people to communicate and "post" statuses instantly. One of the main disadvantages to companies is that a customer who has had an unfavorable experience is more likely to post the experience for others to read compared to the customer that has had a favorable experience. This has always been the norm, but in an age of advanced ...
Purchase this Solution
Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.