Explore BrainMass
Share

Explore BrainMass

    Vision, mission and values in determining strategic direction

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Coffee/tea business

    prepare a paper in which you explain the importance of your selected business' vision, mission, and values in determining your strategic direction. In your paper be sure to include the following:

    The business that I want to start is a Coffee/Tea business which is something like Starbucks for this assignment. I needed some assistance on this assignment as to how I should approach the following questions.

    a. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

    b. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

    c. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

    d. Explain the importance of the vision, mission, and values in determining strategic direction.

    © BrainMass Inc. brainmass.com October 9, 2019, 10:33 pm ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/coffee-tea-business-vision-mission-and-values-in-determining-strategic-direction-223828

    Solution Preview

    OUR PRODUCTS AND SERVICES:
    Our products are offered in different flavors. On of our product revitalize and provides a wonderfully smooth cup of tea with a double dose of anti-oxidant goodness. As the tea warms your body, hopefully you will feel waves of restoration and a subtle energy boost. It makes a superb pick-me-up after a late night out!

    We provide a perfect tea for an afternoon. This amazing combination of organic green tea and natural dried lavender offers a soothing pick-me-up that is perfect for sipping any time of the day.

    Tibet Rheidol tea helps the human body to overcome altitude sickness and cope with the lack of oxygen.
    This Artisan tea is handmade and hand tied.

    Wild Rose is a magical tea bloom that unfurl when hot water is added revealing the delicate flowers hidden within! This tea bloom also has a sweet fragrance of roses.

    Artisan tea is handmade tea and hand tied. Wild Lily is a magical tea bloom that delights the eye as well as the taste buds. The bloom will unfurl when hot water is added revealing the delicate flowers hidden within! This tea bloom also has a ...

    Solution Summary

    Vision, mission and values in determining strategic direction are analyzed for a coffee/tea business. The solution prepares a paper to examine the importance of these issues.

    $2.19