Vision, mission and values in determining strategic direction
Not what you're looking for?
Coffee/tea business
prepare a paper in which you explain the importance of your selected business' vision, mission, and values in determining your strategic direction. In your paper be sure to include the following:
The business that I want to start is a Coffee/Tea business which is something like Starbucks for this assignment. I needed some assistance on this assignment as to how I should approach the following questions.
a. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
b. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
c. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
d. Explain the importance of the vision, mission, and values in determining strategic direction.
Purchase this Solution
Solution Summary
Vision, mission and values in determining strategic direction are analyzed for a coffee/tea business. The solution prepares a paper to examine the importance of these issues.
Solution Preview
OUR PRODUCTS AND SERVICES:
Our products are offered in different flavors. On of our product revitalize and provides a wonderfully smooth cup of tea with a double dose of anti-oxidant goodness. As the tea warms your body, hopefully you will feel waves of restoration and a subtle energy boost. It makes a superb pick-me-up after a late night out!
We provide a perfect tea for an afternoon. This amazing combination of organic green tea and natural dried lavender offers a soothing pick-me-up that is perfect for sipping any time of the day.
Tibet Rheidol tea helps the human body to overcome altitude sickness and cope with the lack of oxygen.
This Artisan tea is handmade and hand tied.
Wild Rose is a magical tea bloom that unfurl when hot water is added revealing the delicate flowers hidden within! This tea bloom also has a sweet fragrance of roses.
Artisan tea is handmade tea and hand tied. Wild Lily is a magical tea bloom that delights the eye as well as the taste buds. The bloom will unfurl when hot water is added revealing the delicate flowers hidden within! This tea bloom also has a ...
Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Introduction to Finance
This quiz test introductory finance topics.