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    Analyzing the Nuts about Southwest Blog

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    Can you help me to analyze this blog?

    Visit the Southwest.com blog at http://www.blogsouthwest.com/about. Click on About. Once you have read the User Guide, what is the tone of the guidelines? How are they presented? Who is authoring the blog, and what is its purpose? What assumptions can you make about the company culture when you read the guidelines and the blog entries?


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    After reading the article:

    The tone of the guidelines is very cheerful and energetic. It is obvious that the tone is very clear regarding the guidelines, however, the communication is softened through an underlying collaborative, understanding, open, customer-service ...

    Solution Summary

    The expert analyzes the nuts about Southwest Blog.