Strategic Planning and Marketing
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The original questions:
Does a firm have the right to "create" wants and try to persuade consumers to buy goods/services they didn not know about?
What is an example of "bad" want creation?
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Solution Summary
This solution is over 200 words and provides an example of creating "wants" in consumers, to persuade them to purchase your product. The example utilized is weight loss and the introduction of Fen-phen during the mid-1980s. The analysis shows how a "bad" want was created, capitalizing on consumers strong desire to lose weight, with sometimes lethal consequences.
Solution Preview
The whole concept of marketing is to grab and retain consumer attention for an organization's product or service. To be successful, a marketing plan must provide an underlying message that consumers simply cannot live without the product or service. It is not only an organization's right to advertise in this ...
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