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Integration of Total Quality into the Strategic Plan

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Hypothetical Company called - "Riverside Pools", a family-owned swimming pool service and maintenance company. The idea behind it would be -- with rapid growth over the past 2 years in the city and surrounding area, the business for swimming pools has almost doubled, this family-owned company must now grow with the community and become competitive to stay in business. They feel redesigning the company would set a foundation of success.

There is a need for a : Integration of Total Quality into the Strategic Plan - added to this hypothetical company .. in summary about 400 words

Please provide resources .. no Wikipedia accepted

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In order to remain competitive in the marketplace and grow in terms of size and revenue for capturing the opportunities offered by the local marketplace, the company needs to transform itself from a traditional organization to a transformed entity which is focused on attaining Total Quality Management as well as Total customer satisfaction. In other words, the company needs to become a more quality focused and customer centric business in order to reap the advantages of growing demand for swimming pool service and maintenance.

First of all, the company's main goal in the overall strategic plan is to attain highest level of customer satisfaction. The company should recognize the fact that customer satisfaction is the key to grow and attract regular business. This can be done by understanding the real needs and wants of the company with respect to their swimming pool servicing and maintenance requirements, such as prompt response to customer orders, reliable and ...

Solution Summary

Hypothetical Company called - "Riverside Pools", a family-owned swimming pool service and maintenance company. The idea behind it would be -- with rapid growth over the past 2 years in the city and surrounding area, the business for swimming pools has almost doubled, this family-owned company must now grow with the community and become competitive to stay in business. They feel redesigning the company would set a foundation of success.

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See Also This Related BrainMass Solution

Strategic Quality Management

This is a discussion of question. The reference article is for the analysis, while typical article analysis is not applicable here, so please use it as supplementary material.

Question:
Use the article below to answer the following question.
1. How important is the concept of quality in strategy formulation?
2. Justify your answer by referring to real examples from your own company or a company you know well.

Note: A briefly article analysis is still needed, but not the center of task, please focus on the question itself.

Reference
Calingo, L. M. R., (1996) 'The evolution of strategic quality management', International Journal of Quality & Reliability Management, 13 (9), pp.19-37.

Requirement
1. Due time is Friday morning;
2. 550-600 words or more (the more the better);
3. Include conclusion or summary;
4. Rea time example is preferable
5. Academic reference with reference list;
6. If any question is related to personal aspect, just use your own experience
7. Please remember that article analysis is still needed, but not the center of the task.

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