Integration of Total Quality into the Strategic Plan
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Hypothetical Company called - "Riverside Pools", a family-owned swimming pool service and maintenance company. The idea behind it would be -- with rapid growth over the past 2 years in the city and surrounding area, the business for swimming pools has almost doubled, this family-owned company must now grow with the community and become competitive to stay in business. They feel redesigning the company would set a foundation of success.
There is a need for a : Integration of Total Quality into the Strategic Plan - added to this hypothetical company .. in summary about 400 words
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Hypothetical Company called - "Riverside Pools", a family-owned swimming pool service and maintenance company. The idea behind it would be -- with rapid growth over the past 2 years in the city and surrounding area, the business for swimming pools has almost doubled, this family-owned company must now grow with the community and become competitive to stay in business. They feel redesigning the company would set a foundation of success.
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In order to remain competitive in the marketplace and grow in terms of size and revenue for capturing the opportunities offered by the local marketplace, the company needs to transform itself from a traditional organization to a transformed entity which is focused on attaining Total Quality Management as well as Total customer satisfaction. In other words, the company needs to become a more quality focused and customer centric business in order to reap the advantages of growing demand for swimming pool service and maintenance.
First of all, the company's main goal in the overall strategic plan is to attain highest level of customer satisfaction. The company should recognize the fact that customer satisfaction is the key to grow and attract regular business. This can be done by understanding the real needs and wants of the company with respect to their swimming pool servicing and maintenance requirements, such as prompt response to customer orders, reliable and ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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