Dell Mission Statement
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You have found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Here is what you need to prepare for the meeting:
Find the mission statement for an existing major company.(dell, gateway or apple, pick only one company)
Determine and identify if the mission statement that you found is product-oriented or market-oriented.
Discuss how clearly the mission statement that you found is written.
Discuss possible mission statements for your company.
400 - 600 words
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Solution Summary
Mission Statement for Dell
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The company whose mission statement I chose to write about is Dell. Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets they serve. Dell's mission statement is a market oriented mission statement, not a product oriented mission statement. This is because the mission statement defines the business (Dell) in terms of satisfying basic customer needs. Since the most important role of a mission statement is to set the tone for the company internally and externally, it is important that Dell let their employees and customers know what their company is about and how they will satisfy their mission. The ...
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