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Indiana's Mission Statement

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You have managed Indiana's Best Appliances franchises for 15 years and have 100 employees. Business has been profitable, but you are concerned that the Indianapolis locations could soon experience a downturn in growth. You have decided to prepare for such an even by engaging in a higher level of strategic planning, beginning with a company mission statement.

1. How does a mission statement add strength to the strategic planning process?
2. Who should be involved in developing a mission statement and why?
3. What factors should be considered in the development of a mission statement? Why are these factors important?
4. Prepare a mission statement for Best Appliances and discuss how your mission statement will provide benefits to strategic planning.

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Solution Summary

How a mission statement adds strength to the strategic planning process is determined. Who should be involved in developing a mission statement is determined.

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1. How does a mission statement add strength to the strategic planning process?

The mission statement is the statement that guides the strategic implementation of the leader's vision. A leader must first establish a vision wherein their goals and objectives for the organization are clearly outlined in the ensuing mission statement. The mission statement provides employees' and other stakeholders with the outline for how the vision for the organization will come into fruition. The mission statement should entail the strategy for developing the plan, the resources that will be allocated to ensure ...

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  • MS, Prairie View A&M University
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