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Ascertaining Business Survey Quality

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You have received a business research report done by a consultant for your firm, which is a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What will you look for?

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One of the first things that I would look for in ascertaining the quality of the survey that is contained within the business report, is to ascertain if the survey methodology that was used was the best methodology to use in such a situation, in order to gain the information that is needed in order to successfully complete a quality survey. I would ascertain if the information related to customer satisfaction was obtained through telephone questionnaires, written survey questionnaires, or face-to-face interviews, of the ...

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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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