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Superb Consultants has submitted a proposal to analyze the cultural values of your organization. The proposal states that Superb has developed a revolutionary new survey to tap the company's true culture. The survey takes just ten minutes to complete and the consultants say results can be based on a small sample of employees. Discuss the merits and limitations of this proposal. Be sure to cite your sources!!!!!

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Solution Summary

Superb Consultants has submitted a proposal to analyze the cultural values of your organization. The proposal states that Superb has developed a revolutionary new survey to tap the company's true culture. The survey takes just ten minutes to complete and the consultants say results can be based on a small sample of employees. Discuss the merits and limitations of this proposal.

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The main merit is the cost effectiveness of this survey. The survey can be quickly completed with a small sample of employees and thus, will be quick as well as cost effective. However, it is important that sample must be carefully selected to provide a fair representation of the organization. The survey would result in responses to standardized questions that can be easily analyzed.

However, there are various limitations of this proposal. First of all, it is difficult to analyze the cultural values on the ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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