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Web Based Survey on Target Population

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In 1-2 pages explain how to create a Web Based Survey using the guidelines below. Conclude with a couple paragraphs explaining technologies role in evaluation tools.

1. Determine the target population to be assessed and the purpose of the survey.
2. Design the layout of the survey and format questions, remembering to keep the survey short and simple or else risk skewed answers.
3. Provide a welcome screen that is user friendly from the start that explains the easiness of responding to questions with instructions.
4. Post questions that have a consistent format and flow.
5. Test the system before launching it to make certain the glitches are worked out.
6. Pilot test the survey with a small group similar to the targeted audience.
7. Strategically plan the survey distribution with only a few email reminders.

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Solution Summary

1. Determine the target population to be assessed and the purpose of the survey.
2. Design the layout of the survey and format questions, remembering to keep the survey short and simple or else risk skewed answers.
3. Provide a welcome screen that is user friendly from the start that explains the easiness of responding to questions with instructions.
4. Post questions that have a consistent format and flow.
5. Test the system before launching it to make certain the glitches are worked out.
6. Pilot test the survey with a small group similar to the targeted audience.
7. Strategically plan the survey distribution with only a few email reminders.

Solution Preview

The target population would be selected based on the purpose of the survey. If I created a web based survey seeking to gather data about people's use of social media sites, I would target social media sites and I would also target frequently visited websites to obtain participants that don't use social media. If I only target the subject of my survey, my results will be biased. I would include high traffic sites, like Amazon or banking websites through a suitable advertisement, so that my population is as inclusive as possible.

I would design the survey with four to five short questions. If I use more questions than that, I risk skewed results and I also risk my participants losing interest because it would be considered a long survey. The survey would be very professional, orderly, and use correct grammar, with a style type that is simple and to the point. I would not want a survey that contains ...

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