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Marketing of biodegradable garbage bags

You are the product manager for Joey biodegradable garbage bags, which will replace the current drawstring heavy duty plastic bag currently used by your market. please outline all the necessary steps in formulating the branding strategy. (Be as specific as possible)

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Since the bags are used in the market, therefore our Target Group (TG) will be the shoppers who come to shop in the local market. Also since the shopkeepers play an important role in influencing the shoppers ...