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Marketing Challenges for a new product

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"What are the marketing challenges you might face in marketing a new design for a toothbrush?"

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Solution Summary

The marketing challenges you might face in marketing a new design for a toothbrush are examined.

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Some of the marketing challenges in marketing a new design for a toothbrush which is different from current offerings in the market are that such new designs may not be readily acceptable among the target consumers as they are used to the existing offerings and usual designs in the market and are not ready to change their habits. Therefore, the greatest challenge in front of the marketing team is to bring out this desired change by clearly highlighting the "special" value proposition delivered via this new toothpaste with innovative design and how the usage ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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