Purchase Solution

Organizational Environment

Not what you're looking for?

Ask Custom Question

I need some help in getting this started. Need to choose a organizational structure and also things like global aspects, culture, customer needs.

Organizational Environment

Fantasia has been a conceptual artist for the past 15 years. She operates her small business under the name "Fantasia's Phantastic Fancies" out of a workshop in the SoHo area of Manhattan and makes custom pieces that appeal to an "artsy" market. Although her customers are mostly young, they are affluent and willing to spend money for unique, high-quality items, so "FPF" (as it's commonly referred to) products command a premium price.

Currently, Fantasia's art objects are produced in one workshop in SoHo and sold in only three locations in the U.S.: New York City; Chicago, Illinois; and to a limited market in Berkeley, California (Fantasia is a UC Berkeley graduate). Production is approximately 1,000 pieces per year, with prices ranging from $550 - $9,500 (and sometimes more) per item. The items are produced in quantities ranging from single, made-to-order, one-of-a-kind designs to limited-availability items of no more than 50.

After Fantasia appeared on a popular cable television reality show, "Battle of the Avant Gardeists," her designs gained instant national recognition. Even though she was one of the earlier contestants to be "fired" from the show, the publicity resulted in many fans for FPF designs. Now, people across the country want to have FPF pieces in their homes.

Fantasia has been approached by a big design industry investment firm that is willing to fund her expansion. They have told her that, despite the bad economic conditions, they believe now is the time for her to expand to take advantage of the television boost to her popularity. In addition, they believe that there is now demand for her pieces in markets outside of the U.S. Since design trends are often fleeting, the investors advise Fantasia that she should "go big now" and try to capture as large a market share as possible. Of course, she would have to produce items in larger quantities and sell them at lower prices to do so. Fantasia is used to running a small business, but all of this production up-scaling talk is new to her. She knows the company will have to invest in more trained staff and production equipment to meet the increased demand.

Fantasia has hired you to give her advice about how she should proceed.

Answer the following questions about FPF. Be sure to state clearly any assumptions you make about the organization as part of the description of factors to consider and state the reasons for including each factor. Use organizational structure language and theory in your response.

• In deciding whether or not to produce larger quantities, what factors should Fantasia consider?
• What specific recommendations do you have for Fantasia?

Purchase this Solution
Solution Summary

Organizational Environment is examined for small businesses.

Solution Preview

Organizational Environment
Fantasia has been a conceptual artist for the past 15 years. She operates her small business under the name "Fantasia's Phantastic Fancies" out of a workshop in the SoHo area of Manhattan and makes custom pieces that appeal to an "artsy" market. Although her customers are mostly young, they are affluent and willing to spend money for unique, high-quality items, so "FPF" (as it's commonly referred to) products command a premium price.
Currently, Fantasia's art objects are produced in one workshop in SoHo and sold in only three locations in the U.S.: New York City; Chicago, Illinois; and to a limited market in Berkeley, California (Fantasia is a UC Berkeley graduate). Production is approximately 1,000 pieces per year, with prices ranging from $550 - $9,500 (and sometimes more) per item. The items are produced in quantities ranging from single, made-to-order, one-of-a-kind designs to limited-availability items of no more than 50.
After Fantasia appeared on a popular cable television reality show, "Battle of the Avant Gardeists," her designs gained instant national recognition. Even though she was one of the earlier contestants to be "fired" from the show, the publicity resulted in many fans for FPF ...

Solution provided by:
Stephen Washington, MS
Education
  • BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
  • MS, Prairie View A&M University
Recent Feedback
  • "awesome"
  • "awesome"
  • "Awesome appreciate the assistance."
  • "Thanks awesome. more to follow"
  • "awesome, Thanks for the assistance"
Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Operations Management

This quiz tests a student's knowledge about Operations Management

View More Free Quizzes
Related BrainMass Solutions

  • Inter-organizational Relationships and Organizational Environments

    Both of these examples demonstrate that there is an important link between inter organizational relationships and the resulting market environment or organizational environment, and this organizational environment can have an even more devastating effect

  • Organizational Environment and Employee Performance

    Examine the unique organizational context and identify salient factors in the following five areas in a bulleted format: o Organization environment o Organizational relationships o Competitive environment o Strategic challenges o Performance

  • Business Strategy: Analyzing Key Inputs

    The four inputs provided by Nadler and Tushman, namely environment, resources, history and organizational strategy also affects NutriSystem Inc.

  • The Changing Global Environment & Organizational Design

    These are some of the changes that organizations need to achieve in order to fit their organizational design to the changing environment worldwide.

  • Environments Shape Organizations

    Selecting the appropriate environment by the organization 1. Selection on the basis of the available resources in the environment 2. The presence of the manpower to undertake the organizational operations 3.

  • Organizational Learning through Networks

    415193 Organizational Learning through Networks Organizational Learning through Networks I really need help in comparing and contrast between the organizational learning that occurs in a closed social unit and in an open social unit.

  • Modern Organizations: Internal and External Environments

    Differences in analyzing organizational development While analyzing internal and external environment it is important to determine the relationship between the organization and an organizational environment, how the factors are interrelated and what

  • Address issues motivating

    An organization can control its environment through design its structure in different ways. Organizational design has an important implication for company's ability to deal with the contingencies.

  • Organization, Set and Policy Boundaries

    Running Head: ORGNIZATIONAL STRUCTURE Organizational Theory and Design Organizational Strategy Organizational boundaries are the defined lines that are used to make separation of organization from its surrounding environment.

  • Reflection on environmental scanning & strategy formulation

    Information seeking has been examined in terms of the sources that are used to scan the environment as well as the organizational methods and systems deployed to monitor the environment.

View More Related Solutions