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Strategies to influence demand

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1. What strategies can be applied by companies to influence demand? In the current state of the US and world economy, what efforts would you select to increase demand for consumer goods?

2. How do Quality and Performance Excellence relate to the basic functions of business:

Insure survivability
Maintain profitability
Develop growth of the enterprise?

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What strategies can be applied by companies to influence demand are determined. In the current state of the US and world economy, what efforts would you select to increase demand for consumer goods is given.

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Some of the strategies that can be applied to influence demand include:

1) Extensive marketing and brand promotion/advertising to clearly communicate product/service's value proposition and distinct features to target customers.

2) Promotional offers like price discounts, free gifts, etc. can work really well in today's recessionary period where consumers are ...

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