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    Research study alternatives and their advantages

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    1. All of the following are part of an exploratory phase search strategy except _____.

    discovery and analysis of secondary sources

    expert interviews

    interviews with those involved with the problem



    2.Which of the following statements is false with respect to the two-stage research approach to a management question? The two-stage approach:

    Often uncovers evidence that a major study is unnecessary in the first stage.

    Is particularly useful when the research is to be done on a fixed cost basis.

    Is particularly useful when the complications and problems that will be encountered are difficult to anticipate.

    Is less expensive and less in-depth than a one-stage research approach.

    3. The basic method by which equivalence between experimental and control groups is determined is



    Frequency control


    Random assignment

    4.The basic method by which we determine equivalence between study and control groups in an ex post facto study is by




    Random assignment

    5.Which type of study is loosely structured and designed to expand understanding of a topic and provide insights?






    6. Which of the following is not an objective of exploratory research?

    Expand understanding of management dilemma

    Gather background information

    Identify information necessary for formulating investigative questions

    Identify sources of measurement questions

    All of the above

    7. Exploratory studies are particularly useful when researchers _____.

    seek to describe a population's parameters based on the characteristics of a sample

    seek to evaluate changes in attitudes over time

    lack a clear idea of the study's problems

    seek to test specific hypotheses

    all of the above

    8. "The introduction of a four day week leads to increased productivity particularly among young workers by improving job satisfaction." In this statement, improving job satisfaction is the:

    Independent Variable

    Dependent Variable

    Intervening Variable

    Moderating Variable

    9. Which of the following is a type of monitoring study?

    Telephone interview

    Counting cars in a parking lot

    Mall-intercept interview

    E-mail survey

    All of the above

    10. The study of the use of space is called _____.





    feng shui.

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    Solution Preview

    These seem to be straightforward multiple-choice questions related to market research and the types/methods of research that are utilized in the market in order to identify and surface the variables that will meaningfully impact a business' performance (or audience response, etc.). The types of questions imply a study of how to create, develop, and formulate a research study, or different types of research studies (i.e., hypothesis testing, scientific method, etc.).
    The note at the top, "short answer", seems to indicate that not only do you need to pick the correct answer, but that you're also required to give a short response regarding the "why" the chosen answer is correct.
    The semantics (i.e., the way the questions are worded, in this case more scientific and formal than usual) strongly suggest that these are questions taken directly from class lecture(s) and/or a reading assignment. Therefore, I will assume that you've done your work, your due diligence, and read the required assignment, gone to the class and taken notes from the lecture, etc., and are either having some difficulty in envisioning the formal ...

    Solution Summary

    Describing and explaining the benefits, reasoning, and purposes behind various research study strategies and their phases. Understanding the scientific method and hypothesis testing approaches in real-world terms in order to best relate and be able to effectively discuss the factors, aspects, and goals of each.