Purchase Solution

New Balance Athletic Shoe Company

Not what you're looking for?

Ask Custom Question

Please help me with ideas for this case study.

New Balance Athletic Shoe Company

New Balance Athletic Shoe Company has a difficult problem?how to compete in the highly competitive athletic shoe market against such industry giants a Nike and Adidas/Reebok. The company does have certain advantages; it makes a quality product, has a good reputation with distributors and retailers, has brand loyal customers, and is the only athletic shoe that offers width sizes. Your job as a strategic planning consultant is to formulate a market-coverage and positioning strategy for New Balance's American operations.

Consider the company's resources, the degree of product variability, market variability, and competitor's marketing strategies when making your recommendations.

Secondary research will be necessary to complete this assignment. Recommended sources include:

Internet Search
Magazines (Runners World)
Company Web Sites
Analysts' Reports
Product Literature

The paper will be double spaced, pages numbered, and will have a title page. The following sections will be included:

(1) Present Situation
(2) Problem Identification (SWOT)
(3) Alternatives
(4) Analysis
(5) Recommendations

Purchase this Solution
Solution Summary

New Balance Athletic Shoe Company has a difficult problem?how to compete in the highly competitive athletic shoe market against such industry giants a Nike and Adidas/Reebok. The company does have certain advantages; it makes a quality product, has a good reputation with distributors and retailers, has brand loyal customers, and is the only athletic shoe that offers width sizes. Your job as a strategic planning consultant is to formulate a market-coverage and positioning strategy for New Balance's American operations.

Solution provided by:
Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "This is a great help...Thank you"
  • "Thanks for the advice!"
  • "Oh my gosh u are awesome... A++"
Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • Sportsman Shoes - Competitive Strategy Analysis

    The company will also need to hire operations specialists to transition their manufacturing operations to produce the new shoe designs.

  • Word of mouth (WOM) Marketing

    The athletic shoe category brings up a different dimension: athletic shoes serve a different purpose for each user. For the trained athlete the shoe is a tool, and an integral part of their equipment.

  • International Marketing Plan Objectives for Team Athletic

    *The country I have selected is India, the company is 'Team Athletic' and the product/service is athletic shoe. Please provide all references used.

  • Four Ps in marketing applied to a product.

    How can this shoe be touted around the country as the new "it" product to own? Jordan Brand Launches The Air Jordan 2010. (n.d.).

  • Marketing Plan for Team Athletic in India

    Include at least one paragraph addressing each of the following items: **The country I have selected is India, the company is 'Team Athletic' and the product/service is athletic shoe. b.

  • Global Market and Targeted Consumers for India's 'Team Athletic'

    Include at least one paragraph addressing each of the following items: *The country I have selected is India, the company is 'Team Athletic' and the product/service is athletic shoe. I need help with an introduction and (a ) 1 and 2.

  • Reebok Strategic Audit

    The combination of adidas and Reebok will give the combined company revenues over three times as large as their next closest competitors, Puma and New Balance, in the athletic footwear industry.

  • Organizational Structure and International Strategy

    Controlling more than 45 percent of the U.S. athletic shoe market by 2000,3 the company experienced tremendous growth for three decades, pushing its revenues from $60,000 in 1972 to nearly $9 billion by 2000.

  • P & L Statement for Nike Running shoes

    I also assume that the research and development expense is about 1.1% of the sales because R & D in the athletic industry are based on innovation and does not cost a company a lot of money on equipment. For tax, I also assume to use 35%.

View More Related Solutions