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Three advantages of conducting qualitative research

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What are three advantages of conduction qualitative research? What are three disadvantages of qualitative research? Why are these considered advantages and disadvantages?

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Solution Summary

About 300 words with examples addressing why conducting qualitative research is important.

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Advantages of qualitative
1. Get to ask participants "why" so understand "why" the outcome occurs (in the view of participants who likely know more than the researcher about their circumstances)
2. Allows the participants to indicate the variables that are important in the outcome and so can discover new variables that explain outcomes
3. Includes details about the culture-specific patterns and social phenomena.

These are considered ...

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Carol Sargent, PhD
Education
  • BSc, University of Virginia
  • MSc, University of Virginia
  • PhD, Georgia State University
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