Recontacting market research participants
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Your team has conducted a marketing research interview. You have decided to re-contact the respondents. What are three reasons why you would re-contact the respondents? Should at least some of the respondents be re-contacted each time an interview is conducted?
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Solution Summary
Discussion on why a company would recontact respondents of a marketing research interview. Includes reasons why and if this should happen each time an interview is conducted.
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Three reasons for re-contacting participants in marketing research would be to ask follow up questions, to ask if they have any further thoughts or changes in their original answers, and to thank the respondent and let them know how much you appreciate and value their responses.
Sometimes when reviewing data, it becomes apparent that there should be some follow up to ...
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