Share
Explore BrainMass

Survey and Interview Guides

Compare quantitative surveys to qualitative interview guides. Identify the advantages and disadvantages of each. Support the discussion with solid academic references.

Solution Preview

Quantitative surveys are a valuable way to gain insight for developing profitable products and services, and for positioning a company in relation to other market players. However, cost-effective quantitative research requires both an understanding of the issues and expertise in survey methodologies.

QUANTITATIVE SURVEYS ARE MOST USEFUL FOR:

* Stating the research problem in very specific and set terms (Frankfort-Nachmias & Nachmias, 1992).

* Clearly and precisely specifying both the independent and the dependent variables under investigation.

* Following firmly the original set of research goals, arriving at more objective conclusions, testing hypothesis, determining the issues of causality.

* Achieving high levels of reliability of gathered data due to controlled observations, laboratory experiments, mass surveys, or other form of research manipulations (Balsley, 1970).

* Eliminating or ...

Solution Summary

This solution compares quantitative interview guides.

$2.19