Compare quantitative surveys to qualitative interview guides. Identify the advantages and disadvantages of each. Support the discussion with solid academic references.
Quantitative surveys are a valuable way to gain insight for developing profitable products and services, and for positioning a company in relation to other market players. However, cost-effective quantitative research requires both an understanding of the issues and expertise in survey methodologies.
QUANTITATIVE SURVEYS ARE MOST USEFUL FOR:
* Stating the research problem in very specific and set terms (Frankfort-Nachmias & Nachmias, 1992).
* Clearly and precisely specifying both the independent and the dependent variables under investigation.
* Following firmly the original set of research goals, arriving at more objective conclusions, testing hypothesis, determining the issues of causality.
* Achieving high levels of reliability of gathered data due to controlled observations, laboratory experiments, mass surveys, or other form of research manipulations (Balsley, 1970).
* Eliminating or ...
This solution compares quantitative interview guides.