Items in a questionnaire
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What incentive would it take for you to answer a 20 item questionnaire, a 50 item questionnaire and a 100 item questionnaire? Think about your response in relation to how many items you might include.
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Solution Summary
This solution of 299 words discusses the factors that determine the number of items to be included in a questionnaire.
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From the respondent point of view, fewer the items better it is because if a questionnaire is too lengthy they might not feel to fill the form or they might leave the form incomplete. Therefore, it is advisable to keep the questionnaire as short as possible to avoid the respondent fatigue. But at the same time, it is very crucial that the questionnaire is long enough to ensure adequate measurement of the variables. It is very important that the ...
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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