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Coca Cola Environmental Scenarios

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Environmental scenarios: What might the future look like given different environmental trends and needs in 20 years? Explain which trends are likely to have the most impact on your organization and region. Explain which trends are likely to have predictable outcomes and which may have unpredictable ones.

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The Solution examines in three paragraphs the environmental scenarios to consider for Coca Cola.

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Environmental scenarios: What might the future look like given different environmental trends and needs in 20 years? Explain which trends are likely to have the most impact on your organization and region. Explain which trends are likely to have predictable outcomes and which may have unpredictable ones.

The future environment both externally and internally for the soft-drink industry in general and specifically for Coca Cola, the largest and most profitable soft-drink company, is not encouraging because of several factors. First and foremost, the company's primary product, soft-drinks, has been recognized as unhealthy by doctors and has ...

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