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Marketing Management

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Prepare a two-page bulleted outline on the direct sales process of Dell Corporation.
Analyze the direct sales process giving reasons why you chose that data and analysis. Identify specific process improvement areas for the company's direct sales process.
Establish and prioritize performance priorities for process improvement.

Thank you.

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The Response Addresses the Queries Posted in 498 Words, APA References

Direct Sales Process

Introduction

Dell, Inc. is a multinational corporation that manufactures and sells personal computers and computer related parts. The company engages itself in direct sales and has great number of customers all over the world. It is being ranked as the 25th largest company in the fortune 500 list. The company uses various strategies like just-in-time, mass customization, partnerships, direct sales market segmentation etc. for enhancing its growth and productivity.

Direct Sales Process

The direct sales process of Dell Corporation was a great success. The process was implemented in the following way:

Ø Dell started its direct sales process with the help of internet. The internet store of Dell provides the customers with various options and facilities (Dell Computer Corp - Impact of the Internet, 2009).

Ø The direct ...

Solution Summary

The Response Addresses the Queries Posted in 498 Words, APA References

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