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Creativity and Organizations

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We usually think of creativity as a characteristic of individuals, but might some organizations be more creative than others? What factors do you think might affect an organization's level of creativity?

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This solution gives detailed information about creative organizations, how they develop, and why some organizations are more creative than others.

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Some organizations are definitely more creative than others. Apple has turned the computing and music business around by being creative and using design to drive the organization. Adding colors to desktop computers was revolutionary. Making products intuitive. Thinking about the tactical sense of the product in addition to its' technological features. Having a corporate culture of creativity and innovation.

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Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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